To create a customer-driven product, you need as much feedback from your users as possible. In that sense, customer success is critical for development.
A/B testing and multivariate testing are excellent iterative development techniques to improve your product and learn about your customers’ preferences.
Part of building a great product means crafting a strong onboarding process that helps users find value so they don’t churn.
Data is useful, but only if you use it to create actionable insights that add value to your business.
In order to create a quality product, you have to learn from your interactions. That requires capturing data. Here are the important ways to capture that data.
To build a product that meets customer demand, development teams need to understand the Agile methodology, as well as the most popular framework: Scrum.
The Lean Startup is the most effective and most popular iterative product development model. SaaS founders/developers should be intimately familiar with it.
The beauty of selling software is that you aren’t chained…